The Londoner is a weekly newspaper that celebrates the successes, champions the worthy causes and challenges the naysayers of its hometown, while at the same time conveying timely and relevant information about this community to Londoners.

The Londoner pays special attention to people and organizations, both public and private, often neglected by the daily media. It celebrates the city's best features, cherishes its unsung heroes and crusades for those causes which make London a better, more prosperous community.

The Londoner aspires to be consistent but persistent in presenting the issues it cares about:

• Establishing a positive business climate to ensure community growth and prosperity;
• Good civic government;
• Improving education opportunities;
• Protecting and enhancing the city's health care capabilities;
• A cleaner environment;
• Nurturing volunteerism and community spirit; and
• Protecting and enhancing the quality of life in London.

The Londoner strives to be accurate, considerate and fair - but always engaging and open to all readers.